Marketing University Relations provides marketing consulting and strategic planning for MSU and for a number of MSU units. In our marketing role, we provide a variety of services, including:
- assessing the full range of market opportunities for any initiative;
- designing and conducting research to test the viability of those opportunities;
- consulting on plans, strategies, tactics, messages and more;
- coordinating creative and media relations services engaged in implementing plans;
- measuring and evaluating the return on marketing activities to continually refine plans and maximize results.
For more information, please contact University Relations at (517) 355-7505 or e-mail us at univrel@msu.edu. We are located in 302 Olds Hall.
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